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DATADOG Lead Image
A Full Stack Web Framework
How To Navigate The "New" Normal
Due to the current global pandemic, the client Datadog, wanted to create a Single Page App (SPA) that would serve as an employee directory while incorporating aspects of a social network to collaborate, connect, and maintain a community while its multi-national workforce is working from home.
Team Members
Simone Tobias, UX Designer
Jeremy Taubman, Developer
Mike Lopreto, UX Designer
Sinara Arliss, Developer
Research Methods
User Interviews
Persona Development
User Journey Map
Problem Statement
Competitive Analysis
Design Methods
Design Studio
Task Flow
Rapid Prototype
Imploring Empathy From Shared Experience
While conducting the user interviews, our team realized we had a shared experience with our users like Derek. Similarly, we were also working from home. As a newly formed team, we were also faced with challenges associated with a new project coupled with navigating personalities and work styles of new colleagues.
Walking Along The Same Path
Through a journey map, we were able to follow along and examine our users' actions to have a better understanding of their mindsets and emotions. It allowed us to see along the path where possible opportunities lie in addressing their pain points.
"Titles don't tell you a whole lot about what somebody actually does."
SCENARIO
Derek recently joined Datatdog as Solutions Engineer. He enjoys working from home however he is frustrated when trying to connect with colleagues and feels removed from the work culture.
How might we help Derek cultivate relationships with his colleagues and work effectively?
OPPORTUNITIES
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Team projects message board
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Personalized company directory
Sizing Up The Competition
Prior to proposing any design solutions, we conducted a competitive analysis of existing apps in the market. Paying close attention to the user experience, we determined what features should be included in the MVP keeping learnability in mind to ease the user into navigating around the new app.
Designing Something Familiarly New
Having done our
Making Changes That Matter
Based on the data from our interviews and the results of the usability testing, we implemented changes to sign-up process in order to enhance the primary breakpoint experience. Additionally, we created a secondary breakpoint to enable the user to access the service on a mobile device.
Next Steps
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While users found the pop-up feature very useful for saving time on navigating the site, we can further improve differentiation between pop-ups on the site to make sure users know whether they signed up for a volunteer event, registered a new account, or orientation.
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Consider adding a map feature to the site so users can know how far they are from the event.
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Conduct further usability testing.
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