A Volunteer Website Redesign
What We Were Curious About
To research and discover the sign-up experience when searching for volunteer opportunities.
Mariyam El Shrieff
Persona & Problem Statement
User Journey Map
Looking For Some Volunteers
We conducted an initial screener survey to get a diverse pool of participants using a critical qualifying question to prospectives of having volunteer experience.
An Insight To Their Emotions And Mindsets
Our conversations with individuals whom have previously volunteered unveiled some identifying insights about their goals, needs, and painpoints which were invaluable in creating "I" statements.
I find it frustrating that volunteer websites are not user friendly
I need to be able to filter volunteer opportunities based on my preferences
I want the sign-up process to be streamlined
Getting To Know Who They Are
Our research led us to our persona, Alex. She represents the results of our findings. Her pain points were shared amongst the other participants. Her needs and goals are aligned with the data collected from the interviews.
Empathize With The Problem To Design The Right Solution
Alex is eager to volunteer, but finds the process convoluted and time consuming.
How might we help Alex have a streamlined volunteer process based on her preferences?
Initial Testing Of Current Website
We performed a usability test of the current website to discover the user's experience when searching for a volunteer opportunity.
Making Changes That Matter
Based on the data from our interviews and the results of the usability testing, we implemented changes to sign-up process in order to enhance the primary breakpoint experience. Additionally, we created a secondary breakpoint to enable the user to access the service on a mobile device.
While users found the pop-up feature very useful for saving time on navigating the site, we can further improve differentiation between pop-ups on the site to make sure users know whether they signed up for a volunteer event, registered a new account, or orientation.
Consider adding a map feature to the site so users can know how far they are from the event.
Conduct further usability testing.