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JENNY HAGER, Painter

I am proud to introduce my new artistic collaboration with LA based painter, Jenny Hager.

I was drawn to Ms. Hager’s work when I was looking to incorporate stripe patterns into my designs. I didn’t want to employ the conventional “nautical” themes, but rather a more dynamic stance.  Her approach and her  painting techniques were precisely  how I envisioned reworking stripes into my aesthetic.  The composition of the lines on the canvas converges into a visually stimulating pattern, and when applied to the garments, they create that “asymmetrical balance” as the painter herself describes.  

Her vast body of work provided much inspiration, but the most valuable asset to our collaboration is Ms. Hager herself.  She exemplifies the core of my brand as she is an artist who wants "to disrupt the viewer from a set perspective”, and as a designer/company, I want my customer to view my designs on themselves apart from any “set perspective" but their own.  Visit Jenny's Website 

 

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DEBRA HAMPTON, Artist

For our first ART collection, we collaborated with contemporary artist Debra Hampton. We decided to use one of her iconic artworks which she intricately pieces together from 100’s of fashion and lifestyle magazine cutouts culminating in “psychedelic mash-up collages offemale heroines.” Inspired by the strength her images convey, we want our customers to embody that same energy when wearing one of our swimsuits.

To execute these designs, the artist chose sections from her work to use in a Rorschach-like pattern. We then applied the design as placed prints – and the end results are truly compelling. We have created a design that is wearable art both conceptually and literally. Debra Hampton’s prints allow us to break the boundaries of swimwear design by sidestepping the mundane“tropical” sceneries and instead move the fashion needle towards the“exploration of material, spiritual, and ethical contradictions and transformation“ just as the artist herself intends in her works.  Visit Debra's Website