A Native Mobile App For Modern Communal Living
What We Were Asked To Accomplish
To discover through research, development, and design, a seamless tenant-focused digital solution allowing Urban Leisure to enhance the coliving experience
Who We Were
What We Used
Persona & Problem Statement
User Journey Map
Competitive & Comparative Analysis
How We Created
Speaking To The Right Audience And Documenting What They Shared
Through a screener survey we posed a crucial qualifying question in order to ascertain the need for a more in depth conversation
Have you ever lived in or considered living in a coliving community?
An Understanding Through Their Experiences And Stories
Our conversations with individuals whom currently or have lived in a communal living unveiled some identifying insights about their goals, needs, and painpoints which were invaluable in creating "I" statements.
I want to know that my work requests to management has been received and addressed
I used various apps/platforms during my coliving experience
I would like to have private time and space for myself
Giving A Face To Our Data
Personifying our research data guided us and the stakeholder to focus our designs and development in addressing the individuals, like Parker, who are currently in a communal living environment.
Empathize With The Problem To Design The Right Solution
Individuals who are relocating to major cities are choosing coliving for the lease flexibility and a sense of community.
Parker like recently moved to New York and is coliving in Brooklyn. He enjoys the social and building amenities, but gets frustrated when communicating his needs with management and his suitemates.
How might we help Parker improve the line of communication with management and suite mates within a coliving environment?
Opportunities We Captured And Took Actions On
Find a efficient way to communicate with management
Find a more effective way to communicate with others in the community
Create a trackable work ticket to communicate issues with management
Create a quick and streamlined communication with management
Create a central portal of communication for the user
Create a shared calendar to communicate with other suite mates
Bringing The Features Together and Assessing The Usability
Taking our design ideas and moving them to the next level through a mid-fidelity prototype to conduct a usability testing of the various features
A Communication Bridge In A Community
It was clear through our data that having a streamlined form of communication is crucial in enhancing the users' coliving experience. By having a trackable work ticket, they are able to communicate their needs with management. The shared calendar can be used to communicate with their suitemates. Lastly, the community page allows them to engage with other residents in the community.
Keeping The Line Of Communications Clear
Conduct a second round of usability testing for the high-fidelity prototype
Edit the prototype based on feedback from usability testing
Hand off to developers
Introduce features to address the needs of the "prospective" tenants
Evaluate the current UL website and explore possible integration with the app